In a significant development, shares of the Chinese toy manufacturer Pop Mart rose by 11% subsequent to CEO Wang Ning's disclosure of the forthcoming mini Labubu doll series. This announcement underscores the robust growth outlook for the enterprise.

Bloomberg reported on the 20th of this month that during the earnings report, CEO Wang Ning projected that Pop Mart is likely to surpass its annual revenue expectations, alongside plans to introduce the new mini Labubu doll series.

Photo: Reuters

As a result of this revelation, Pop Mart’s shares escalated to HK$310.60 (approximately ₩55,706) on the Hong Kong Stock Exchange. This represents the most substantial single-day increase in four months and marks the highest value since the company's initial public offering in December 2020.

Wang remarked, "With the global surge in popularity for Labubu collectibles, even I couldn't precisely foresee our revenue trajectory. Initially, our target was annual revenues of CNY 20 billion (approximately ₩3.89 trillion), but achieving CNY 30 billion (approximately ₩5.84 trillion) now seems within reach." He mentioned that the mini Labubu dolls could be introduced as early as this week.

The vigorous investor reaction highlights a burgeoning interest in Pop Mart’s collectibles and suggests strong potential for ongoing international expansion.