In a notable industry development, APR has emerged as the leading entity in South Korea's cosmetics sector by market capitalization, surpassing the long-established Amorepacific. This advancement follows APR's previous overtaking of LG Household & Health Care, highlighting a significant shift within the traditional hierarchy of Korea's beauty industry, as APR secures a prominent foothold.

Data from the Korea Exchange on the 6th indicates that APR's shares saw a significant increase of ₩27,200, marking a 14.52% rise to ₩214,500 by 9:40 a.m., at one point reaching a historic peak of ₩220,000. This surge followed the release of Q2 earnings that exceeded market expectations, pushing APR's market capitalization to approximately ₩8.16 trillion.

Established in 2014, APR controls several beauty brands, including Aprilskin and Forment, alongside MediCube, a rapidly expanding home beauty device brand. The company's impressive earnings trajectory has been fueled by strong export growth in regions including the United States, Europe, and the Middle East. In a strategic move to bolster its international presence, APR recently appointed IVE's Jang Won-young as the new brand ambassador for MediCube Age-R, succeeding actress Kim Hee-sun.

APR entered the public market on February 27, 2023, with an initial trading price of ₩317,500 per share, which represented a 27% increase from its initial public offering (IPO) price of ₩250,000. At the time, the company's market cap was valued at ₩2.41 trillion.

On June 23 of this year, APR's market valuation surpassed that of LG Household & Health Care, positioning the company as the second-largest in Korea's cosmetics industry. Prior to this recent spike, APR's market capitalization was recorded at ₩7.13 trillion, compared to LG H&H’s ₩4.59 trillion, creating a gap exceeding ₩2.5 trillion. With its latest gains, APR has now eclipsed Amorepacific, achieving the leading position in the K-beauty market merely 17 months post-listing.